2018 Event Programme

Name: Global Reputation Forum
Start: 2018-07-03T08:30
End: 2018-07-03T17:15
Location: Rhodes House, Oxford

Book Tickets

Morning Session
8.30am	Tea, coffee, croissants, and the morning papers
9am	Chairman’s Introduction Francis Ingham, Director General, Public Relations and Communications Association
9.15am	The commercial importance of having a good reputation Ian Wright, Director General, The Food and Drink Federation
09.45am	Interview: The relationship between bad news and business value Sandra Macleod, Group CEO, Echo Research and Ben Smith, founder, PRmoment
10.15am	What are the worries and priorities of the corporate world's customers? Ben Page, Chief Executive, Ipsos Mori The Ipsos Global Reputation Index: What are people saying about brands? The truth about trust To what extent can brands influence the trust of consumers? The drivers to improving society’s impression of your brand
10.45am	Reputation, stressing positives, coping with negatives Lady Neville-Rolfe, former Commercial Secretary to the Treasury, and Minister of State for Energy and Intellectual Property
11.15am	Informal Networking
11.35am	The impact of the lack of trust in political institutions Jon Craig, Chief Political Correspondent, Sky News The impact of the lack of trust in political institutions on democracy, the media and society The change in the nature of political journalism The current political scene
12.05	The impact of Brexit on the UK’s international reputation as a trading partner and a place to do business Professor Simon Evenett, professor of international trade and economic development, The University of St Gallen, Switzerland How Brexit will affect the significance of the UK within the international trading system The impact of Brexit for businesses and the wider economy in the years ahead
12.35	Lunch
Afternoon Session
1.15pm	The difficulties with dealing with damage to reputation online, whether trolling, harassment or the twitter mob Adam Glass, Partner, Dispute Resolution, Lewis Silkin Looking at different ways of dealing with the issues; the pros and cons of such tactics Effectiveness of the law in assisting such issues
1.45pm	Claire Fox, Founder and Director, The Institute of Ideas
2.30pm	From your supply chain to your distribution: Understanding the impact of your business on the environment Doug Parr, Chief Scientist and Policy Director, Greenpeace The links and comparisons between political and corporate governance Understanding the impact of large corporates as political actors Why targeting brands is more effective than targeting governments How Greenpeace's work has changed policy: Linking activity to outcomes
3.00pm	Informal Networking
3.20pm	Politicians and others: how have the reputations of public figures changed over the past thirty years?' Glen O'Hara, Professor of Modern and Contemporary History, Oxford Brookes University Have politicians always been as unpopular and distrusted as they are now, or is this a particularly populist moment of voter disengagement? Who are the trusted professionals and policy actors, and why? What are the roots of public disenchantment with expertise and specialist knowledge?
3.55pm	Balancing press regulation with the needs of a free press Matt Tee, Chief Executive, ‎Independent Press Standards Organisation
4.30pm	Philippa Foster Back, Director, Institute of Business Ethics
5.05pm	Chairman's Closing Remarks